Build Up

Author: ZGM Modern Marketing

The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. Learn more about ZGM here: https://zgm.ca/industries/homebuilding/ Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
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Building What Matters: How Amenities Are Shaping the Future of Community | Build Up Episode #34
Episode 34
Tuesday, 16 December, 2025

Send us a textIn this conversation, Phillip Huffines shares insights into the development of master plan communities, focusing on the importance of thoughtful amenities and community engagement. He discusses the journey of Huffines Communities, the innovative treehouse amenity, and the strategies used to foster social connections among residents. The conversation also touches on design standards, learning from other communities, and future visions for community development.Key Takeaways:Huffines Communities has built over 20,000 single-family lots in the Dallas-Fort Worth area.The focus is on creating thoughtful amenities that enhance community living.Community engagement is crucial for fostering social fabric among residents.Innovative features like the treehouse serve as central gathering spots.Design standards include spacious sidewalks and tree requirements for shade.Learning from other communities helps improve future developments.Community events and social committees are essential for resident involvement.