Renegade Marketers Unite

Author: Drew Neisser

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
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Genres: Business, Management, Marketing

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466: The Synthetic Research Advantage
Episode 466
Monday, 21 July, 2025

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights. You’ll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune. What You’ll Learn: 3 misconceptions marketers have about synthetic research Why AI can surface insights that are better than traditional methods How synthetic research unlocks deeper audience understanding at scale When to use synthetic over human research (and how they work together) For the rest of the conversation with Jon—including B2B use cases, segmentation examples, and a deeper dive into category entry points—visit our YouTube channel (CMO Huddles Hub) or click here: [https://www.youtube.com/watch?v=k4S_Ib-SmZY]. Get more insights like these by joining our free Starter program at cmohuddles.com. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/