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Lockdown LowdownAuthor: ENGINE UK
Welcome to 'Lockdown Lowdown' - an experimental new podcast series produced by the Branded Content team at ENGINE - the UKs largest independent advertising, consulting and communications company. As we come to terms with the strange 'new norm' of social distancing, we chat to inspiring friends from across the entertainment, creative and production industries to get to grips with the vast, exciting array of what we can still produce in a locked-down world and the lessons we can learn. Enjoy and stay safe. www.enginegroup.com/uk Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 3 - Competition, Community & Creativity: Is it time to remove the E from Esports?
Wednesday, 13 May, 2020
In lockdown, gaming has come to the rescue - filling a void left by sport and providing an outlet for friends to connect. With boundaries between traditional sport and esport becoming increasingly blurred, how can brands get involved with these growing, passionate fan communities in creative, authentic and sensitive ways? ENGINE Creative’s Leo Birch chats with Aoife Wilson (host of BBC Sounds’ ‘This Game Changed My Life’), Julian Tan (Formula 1), Adam Harris (Twitch) and James Ranson (ENGINE).
