 |
KP UnpackedAuthor: KP Reddy
KP Unpacked explores the biggest ideas in AEC, AI, and innovationunpacking the trends, technology, discussions, and strategies shaping the built environment and beyond. Language: en Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
If the Owner Doesn’t Care, You’re Dead.
Wednesday, 23 April, 2025
In this episode of KP Unpacked, the number one podcast in AEC, KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner.You’re selling to GCs. You’re marketing to architects. But if the owner doesn’t see the value, you’re just noise in the vendor stack. KP unpacks the real reason BIM didn’t deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon.🔹 Why your value prop must include the owner — or you’re toast 🔹 The Intel Inside playbook (and what startups can steal from it) 🔹 Why most AEC tech still hasn’t delivered on its promise 🔹 How to turn a project requirement into a marketing weapon 🔹 Conferences, echo chambers, and the lost art of original thinking 🔹 The LinkedIn "like" trap and career-limiting behavior👀 Plus: A callout to every AEC founder — are you building something that adds value… or just more noise?💡 This episode might sting a little — especially if your startup is stuck in sales limbo.🎉 Special Offer for KP Unpacked Listeners: Get 55% off your ticket to the 9th Annual AEC Summit on October 29th at the Diverge Innovation Center in Phoenix! Click the link below and use promo code UNPACKED55 at checkout.🔗 9th Annual AEC SummitDon't miss this opportunity to connect with top minds in AEC and beyond. Tickets are limited—act fast!
