 |
The Smart Buildings Academy Podcast | Teaching You Building Automation, Systems Integration, and Information TechnologyAuthor: Smart Buildings Academy
Welcome to the Smart Buildings Academy Podcast, the world's largest podcast dedicated to the building automation industry! Join our expert instructors every week as they break down the latest trends, technologies, and best practices in smart buildings. No matter your position in the industry and whether you're a beginner or expert, this podcast delivers the knowledge and strategies you need to learn and stay ahead in the industry. With expert insights, special guest interviews, and real-world training, our episodes are designed to inform, educate, and empower. Many companies even use our podcast as a free training resource for their teams. Subscribe now! Visit us at www.smartbuildingsacademy.com to check out the numerous FREE training resources we offer. Language: en Genres: Business, Careers, Education, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
SBA 526: From Lead to Loyalty - The BAS Sales Cycle Explained
Episode 526
Thursday, 18 December, 2025
Selling to owners is different and more powerful. In episode 526 of the Smart Buildings Academy Podcast, we dive deep into the owner-direct BAS sales process, from targeting your ideal accounts to closing deals and supporting long-term relationships. This episode is for sales professionals ready to move beyond quoting and toward real consultative selling. If you're ready to increase margins, influence scope, and create lasting customer impact, this is your blueprint. Topics Covered Building a qualified owner-direct pipeline Identifying and equipping internal champions Navigating stakeholder complexity in facility teams Structuring first meetings for credibility and trust Following through post-sale to earn future work Master the process. Win more than just the project.
