Sustainability Huddle

Author: Matthew Campelli

Sustainability strategy and insight for sport
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Language: en-gb

Genres: News, Sports, Sports News

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Visceral storytelling: A more effective way for athletes to platform sustainability?
Wednesday, 13 August, 2025

Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers.She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes in direct contact with the elements. In this episode, Isabella discusses the tension between sustainability and performance in sport, the value of strong partnerships, her time leading the Canadian Women’s America’s Cup team, her role with Canada SailGP and what sailing can learn from cycling when it comes to building partnerships and supporting women’s sport.