Sustainability Huddle

Author: Matthew Campelli

Sustainability strategy and insight for sport
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Genres: News, Sports, Sports News

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Is experience the most powerful form of sustainability communication?
Wednesday, 13 May, 2026

How do you communicate sustainability in a way that actually reaches people – across thousands of hotels, brands and audiences?In this episode of Sustainability Review Podcast, Matthew Campelli is joined by Marjorie Pittet, VP of Sustainable Operations at Accor.Together, they explore how sustainability communication works at scale in a global hospitality business – and why experience, not messaging, is often the most powerful way to engage people. From the guest journey to internal teams, the conversation looks at how sustainability can be embedded into everyday interactions, rather than treated as a separate narrative.Marjorie also shares how Accor balances consistency with flexibility through a shared framework – what she describes as “freedom within a framework” – and how tailoring messages for different audiences, from investors to hotel staff, is key to driving action.Finally, the episode looks ahead at how sustainability communication is evolving: becoming more data-driven and evidence-based, while still relying on storytelling and real-world examples to bring it to life.