Sustainability Review

Author: Matthew Campelli

Clear thinking on sustainability communication.
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Genres: Business, Business News, Marketing, News

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How to simplify sustainability messaging while maintaining credibility
Wednesday, 20 May, 2026

How do you communicate sustainability when the solution is technical, the audience is global and trust matters as much as the message?In this episode of the Sustainability Review Podcast, Matthew Campelli is joined by Andreas Mündel, SVP of Strategy and Operations at DHL Group.Together, they explore how DHL frames sustainability not only as an internal responsibility, but as a customer solution and competitive advantage. From GoGreen Plus to sustainable aviation fuel and electric fleets, the conversation looks at how decarbonisation can become part of the value proposition in logistics.Andreas also shares how DHL balances simplicity with technical accuracy – particularly when communicating complex concepts like book and claim – and why external standards, NGO collaboration and auditable data are essential for building trust.The episode also looks inside the organisation, exploring how DHL embeds sustainability through its “four bottom lines”, internal training, performance targets and clear KPIs. Finally, Andreas reflects on the future of sustainability communication: more regulated, more evidence-based and more challenging, but ultimately better equipped to separate real progress from empty claims.