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Global Content
Digital content is used all around the world to drive brands, sell products and build communities. Join me in my virtual travel around the globe to discover content that inspires, engages and sells. Let's look at conclusive stories, successful campaigns and winning posts and sit down with creatives from different backgrounds and nations to learn more about their market, process and perspectives. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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An eastern perspective on website research and marketing
Monday, 1 February, 2021
It's a tricky pasture to navigate when you are creating content for different continents especially when a different language is involved. You have to consider not only the cultural angle but also ensure the relevancy of it in the ever changing B2B market. Tackling this challenge day in and day out is Enchi Chang, who is an academician first, and content creator next. Coming from Taiwan, she uses her wide experience gained in academics and has developed a unique approach for the creation of B2B content. She explains in the podcast how different the Taiwan market is and how she helps companies like AMG Digital to not only harness this difference but grow with it. You can get in touch with Enchi Chang on Linkedin at https://www.linkedin.com/in/enchi-chang-3196589/ If you want to know more about me, feel free to hit me up on Linkedin at https://www.linkedin.com/in/marcstoecker/ or visit https://www.mindrevolution.com/ --
