Discussion in Digital

Over dinner, McKinsey partners and business leaders in Silicon Valley discuss the marketing issues shaping the sector.

Author: McKinsey Marketing & Sales

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Language: en-us

Genres: Business, Management, Technology

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