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Beats Vines and LifeWhere music, food, wine and life collide. Author: Marvin J. Towler
MJ Towler aka the Black Wine Guy went from a totally obsessed wine newbie to the world's first-ever African-American fine and rare wine auctioneer in less than 3 years. These days, he is a podcaster and journalist who travels the globe, having conversations with the movers, shakers, and disruptors in the worlds of food, wine, music, and more. This show pairs his passion for complex, interesting wines with complex, interesting guests. These are deep thinkers and Mavericks talking about their passions, life lessons, and inspirations - while drinking a bottle of something listeners will definitely want to savor for themselves. Sit back, listen, learn, and laugh. This is Beats Vines and Life. For more information and exclusive content, go to beatsvinesandlife.com Follow MJ on IG@blackwineguy@beatsvinesandlife Podcast produced by Marvin J. Towler Hosted on Acast. See acast.com/privacy for more information. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Building Tribes and Telling Stories: How Placebos, Status, and Story Shape Wine and Life with Seth Godin
Episode 213
Monday, 22 June, 2026
Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creators, and leaders around the world. In this episode, the conversation explores the intersection of marketing, storytelling, connection, and lifestyle—diving deep into why stories matter in the world of wine, how meaning and community elevate experiences, and the real power behind the premium price tag on that special bottle. From wine glasses and chocolate bars to placebos and permission-based marketing, get ready for practical wisdom and insight on building trust, finding your tribe, and living a life—and creating products—that truly matter. Pour a glass, settle in, and enjoy a conversation about creativity, generosity, and the courage to ship your best work.Subscribe to Seth’s Blog!Follow Seth on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews Hosted on Acast. See acast.com/privacy for more information.
