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The Leading in a Crisis PodcastAuthor: Tom
Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com. Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog Marc Mullen Our goal is to help you grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from Austin, Texas for creating the theme music for the podcast. Language: en-us Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP67 Adding AI to your crisis strategy with Albie.ai
Episode 67
Saturday, 15 November, 2025
Send us a textImagine walking into a crisis room with a complete first-draft playbook—roles, spans of control, holding lines, and a 48-hour plan—ready in minutes. That’s the promise we explore with Chris Hamilton and Peter Heneghan, veterans of 10 Downing Street, BP, and AstraZeneca, and now the co-founders of Albie.ai. Their take isn’t hype: it’s a grounded, human-first approach to using AI as a co-pilot that speeds up the work without sacrificing judgment, empathy, and trust. If you're a comms professional, you won't want to miss this very grounded discussion around incorporating AI into your resource mix.We talk about why AI in communications is different from past tech shifts. The web and social took years to mature; AI is arriving on top of mature infrastructure and accelerating everything at once. Chris and Peter argue that general-purpose tools like Copilot, Gemini, and Claude have a place, but comms teams also need domain-specific workflows that reflect how we plan, align, and respond—especially under pressure. They unpack their 20‑60‑20 method: set up with context and guardrails, let AI generate structured drafts fast, then apply rigorous human review to ensure accuracy, tone, and strategic fit.Whether you’re in corporate affairs, media relations, or issues management, you’ll leave with usable ideas to future-proof your function and keep humans at the helm. If this episode sparks ideas or pushback, we want to hear it—subscribe, share with your team, and send us your questions or experiences so we can build on them next time.Reach Chris Hamilton or Peter Heneghan at https://www.albie.ai/contactWe'd love to hear from you. Email the show at Tom@leadinginacrisis.com.













