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How to Get a Meeting With AnyoneAuthor: Stu Heinecke
What if that impossible-to-reach person wasnt so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls contact campaigns. Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In this podcast, Heinecke asks a simple question to each of his guests: When you absolutely must break through to someone of great importance, someone whos nearly impossible to reach, how do you do it? Youll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from 0 to 10,000. Youll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contacts circle of influence. This podcast should be required listening for every enterprise sales team. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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