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Delivering Marketing JoyKirby Hasseman interviews marketers, entrepreneur Author: Kirby Hasseman
Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Better Merch...Better Marketing: A Tale of Two Black Fridays
Friday, 5 December, 2025
In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe’s delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now is the right time to begin planning for 2026, using seasonal strategy and regional insights to guide year-round marketing decisions. The Product of the Week is the Sonosphere, a wireless speaker and award with a one piece minimum, and the shout out goes to Peoples Bank and the Peoples Bank Foundation for their significant holiday giving and community volunteer efforts.
