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Delivering Marketing JoyKirby Hasseman interviews marketers, entrepreneur Author: Kirby Hasseman
Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Your Marketing Isn’t Working (Yet)
Tuesday, 3 March, 2026
In marketing, one interaction is almost never enough. There’s a principle often referred to as the Rule of 7 Touches—the idea that people typically need multiple interactions with your brand before they feel ready to take action. Too many businesses give up after one email, one post, or one conversation. But trust isn’t built in a single moment. It’s built through consistency, repetition, and value delivered over time. Each touchpoint—whether it’s a video, a social post, a conversation, or a piece of branded merch—adds another layer of familiarity and credibility. If your marketing feels like it’s not working yet, it may not be a creativity problem—it may be a consistency problem. Stay visible. Stay valuable. And keep showing up.
