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Delivering Marketing JoyKirby Hasseman interviews marketers, entrepreneur Author: Kirby Hasseman
Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Better Merch...Better Marketing: Lessons from the Trade Show of Trade Shows
Friday, 23 January, 2026
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman share lessons from the PPAI Expo, often called the trade show of trade shows. They break down what clients can learn from the biggest event in branded merch, why activations were the dominant trend on the show floor, and how clearly defining your ideal customer leads to better merchandise and marketing decisions. The Product of the Week is the 24 Can Cooler Tote, a practical and versatile item for events, gifting, and promotions.
