 |
Cyber PR Music PodcastAuthor: Ariel Hyatt
Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice. Language: en Genres: Business, Marketing, Music Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Episode 8: Building a Sustainable Music Career with Emily White
Episode 8
Friday, 12 June, 2026
Ariel Hyatt sits down with author, entrepreneur, and music industry expert Emily White to unpack the first steps of the Bond Marketing Funnel—a powerful framework for helping artists move beyond chasing visibility and start building lasting relationships with fans who genuinely support their work. Emily shares why artists must stop relying on algorithms and social platforms alone and instead focus on owning their audience through direct connections, email lists, text messaging, meaningful experiences, and authentic communication. The conversation covers everything from artist identity and fan relationships to creating fan sanctuaries, building repeatable systems, and monetising music in a way that feels genuine and sustainable.
