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EP60 - How Positive Platforms Boost Sales with Jenna Landi
Episode 60
Wednesday, 14 January, 2026
Interested in boosting your sales by 24%? Alison Simpson, CEO of the CMA, sits down with Jenna Landi, Director of Global Brand Research at Pinterest, to explore how positive environments drive measurable business results, with advertising showing 94% more impact on purchase intent. Jenna reveals why brands don't have to choose between positivity and performance. She introduces 'ambient chaos' as the driver of consumer shifts, shares Pinterest's 88% trend-forecasting accuracy, and reveals that Canadian Gen Z over-indexes certain trends at 5.5 times the global rate. Plus insights on AI, visual search, and building safer digital spaces, with actionable strategies for authentic brand connections. 00:00:01:18 - 00:00:23:17 Presenter Welcome to CMA Connect Canada's marketing podcast, where industry experts discuss how marketers must manage the tectonic shifts that will change how brands and businesses are built for tomorrow, while also delivering on today's business needs. With your host CMA CEO Alison Simpson. 00:00:23:19 - 00:00:53:01 Alison When we're surrounded by an increasingly divisive and negative cultural landscape, finding authentic positivity can actually feel revolutionary. And it turns out it's can also be incredibly good for business, as marketers are grappling with building genuine connections in a digital world. Research from Pinterest proves that positive environments don't just feel better. They deliver measurable business results. For today's episode, I'm thrilled to welcome Jenna Landy, the Director of Global Brand Research of Pinterest. 00:00:53:03 - 00:01:34:07 Alison Jenna leads Pinterest's marketing research organization, leveraging the platform's unique Taste Graph technology to really understand how users discover, engage with, and act on inspiration. Her groundbreaking research on positivity and advertising has shown that campaigns infused with positive content can deliver up to 24% increases in sales. Definitely proof that doing good and doing well are not mutually exclusive. With the Master of Science of Behavioural Science from the London School of Economics and extensive experience at Nielsen and Google, where she was a founding member of the Human Truth Team, Jenna brings both academic rigour and practical marketing expertise to understanding consumer behaviour. 00:01:34:09 - 00:01:57:15 Alison At Pinterest, she is on the forefront of identifying shifting consumer behaviours, including what her team calls the ambient chaos of our current world. What a great description, as well as its impact on everything from design preferences to purchase decisions. Her work spans AI integration, visual search, innovation, and the critical mission of building a safer, more inspirational internet. Welcome, Jenna. 00:01:57:15 - 00:02:01:05 Alison It is an absolute pleasure to have you join us today on CMA connect. 00:02:01:06 - 00:02:08:09 Jenna Oh my gosh, thank you so much for having me Alison. I'm so happy to be here and thank you for that really kind intro. This is exciting. 00:02:08:11 - 00:02:19:01 Alison I'm excited as well. So Jenna, I'd love you to start with your journey into marketing and research and really help our listeners understand what drew you to specialize in understanding consumer behaviour? 00:02:19:03 - 00:02:44:10 Jenna Absolutely. I was that annoying kid who never stopped asking questions. And I realized in university that I actually may be able to turn it into a career. So through roles in brand strategy, media buying, digital analytics, and deep global consumer insight, work, I've always been drawn to data and digital data in particular, and just how it offers a really unique window into consumer behaviour. 00:02:44:12 - 00:03:06:01 Jenna I joined Pinterest almost eight years ago now because our data, I believe, is the most unique in the industry. We have signals around both interest and intent. So searches and saves. And so myself and my team, we have this really unique sandbox to explore consumer behaviour from many different angles. And it's always also fun when you can live your work. 00:03:06:05 - 00:03:13:19 Jenna I am a peer myself, and I really appreciate and value the inspiration and creativity that it brings to my life. 00:03:13:21 - 00:03:24:19 Alison Curiosity for me is such an important priority for anyone to succeed in a marketing career. And you've also given hope to all the parents that are listening with those super inquisitive kids at home that it right off. 00:03:24:21 - 00:03:36:00 Jenna Oh, totally. I have two young girls myself, and I definitely am living some karma of kids that are extremely inquisitive. So hang on with them. Maybe it'll pay off later. 00:03:36:02 - 00:03:55:10 Alison And it will definitely pay off. So as a glass half full person myself, I am very intrigued by your research on positivity in advertising, especially into what can be a very divisive cultural landscape. You found that positive environments drive tangible business results. So I'd love you to share some of those findings. And what surprised you most about the research? 00:03:55:12 - 00:04:18:20 Jenna Yeah, absolutely. I think one of the things that we were really hoping to find and really relieved and excited to find is that, you know, validating our gut, which is that advertising on brand safe and positive platforms isn't just safer, but it can be profitable. It can be good for business. And what we found is even goes beyond that, which is that users are more engaged with ads when they appear in positive spaces. 00:04:18:21 - 00:04:41:10 Jenna So we partnered with Magna, and their research showed us that ads in positive environments truly do perform better. So we looked at the impact of brand safety on metrics like engagement, trustworthiness, intent, and even results to demonstrate that brands don't really have to choose between positivity and performance. I think you said earlier, you know, too often this feels like a trade off. 00:04:41:10 - 00:05:08:15 Jenna And we were so excited in this research to really validate that that's not the case in these, that positive platforms are 94% more impactful in driving purchase intent. And so we talk a lot about brand safety. We've spoken about brand safety for years, but we hadn't yet put numbers behind the business impact. And so these results show that safe and positive platforms aren't just preferred by users, but they also perform for advertisers. 00:05:08:16 - 00:05:36:14 Jenna So in my simulations, the same creative, same finite budget generated up to 24% more sales when brands incorporated view-ability and positivity into their media buying strategies. So that real alchemy of both view-ability and positivity. And so we understand that advertisers are all seeking a competitive edge in today's marketplace. And we really believe that this research represents a fresh opportunity of where to find it. 00:05:36:14 - 00:05:48:17 Jenna So if I can ask listeners today to consider one thing, it would be really consider and evaluate how the platforms you're partnering with offer that positive space and offer that potential for competitive edge. 00:05:48:19 - 00:06:06:09 Alison That is a very compelling case for why positivity is absolutely the right approach, and clearly it's a great advantage from a Pinterest perspective. I also hope that other platforms are hearing and seeing the data and evolving as well would make the world certainly a better and more open place for sure. 00:06:06:11 - 00:06:15:22 Jenna So I would love that as an outcome of this research, please. Yes, an industry call to action to make the internet altogether a more safe and wellbeing supportive environment. 00:06:16:00 - 00:06:32:14 Alison So Jenny, your team's been studying what you call the ambient chaos, which is a term I absolutely love, and certainly our current world is experiencing that and how consumer behaviour are shifting as a result. Can you explain the concept and share some of the trends that you're seeing emerge from this research? 00:06:32:16 - 00:07:15:10 Jenna Yeah, absolutely. We kicked off this research to really understand the why behind some of the trends that we're calling. And Pinterest predicts this year, which I'm excited to get into in a little bit. But ambient chaos is a term my team coined to describe that constant background noise of uncertainty, divisiveness, and negativity that surrounds us today. And so one of my amazing colleagues talked about it as the emotional weather that we're all living in and an ongoing basis, there's just this constant level of low level stress and fragmentation that has become the backdrop of daily life, and it's really fundamentally changing how consumers behave, what they seek out, how they express themselves and so when 00:07:15:10 - 00:07:41:23 Jenna we mapped that into our trends, what we found is that one of the most fascinating shifts is this movement away from stark minimalism towards bold maximalism. As we detected in our trends this year, as people are seeking out new ways of self-expression and really grounding in their interests and passions. And so, you know, for years we've been told that clean, simple, minimal design was the pinnacle of sophistication. 00:07:41:23 - 00:08:05:15 Jenna But consumers are really now gravitating towards more of that authentic self-expression that represents who they are. And we're seeing this everywhere from home decor that's rich with colour and pattern to fashion choices that really make some bold statements rather than blend in. I think it's beautiful that people are saying, I'm here, I matter, and I'm not going to disappear into the background. 00:08:05:15 - 00:08:19:16 Jenna And so for marketers, the key takeaway is that consumers want to stand out and that they're seeking brands and experiences that help them vocalize and represent their truest selves versus, you know, not not wanting to conform to the sea of sameness. 00:08:19:18 - 00:08:36:13 Alison It's a sunny, beautiful day in Toronto today, but we've just come off like a week of gray, so embracing that maximalism and vibrancy is even more important on those gray days. Now, are there any brands that are early to this consumer insight and really embracing? 00:08:36:15 - 00:09:04:15 Jenna Yeah, absolutely. We've had actually amazing launch partners in L'Oreal and Hellmann's, just to name a few, who are really excited to run with these trends and help bring their products to life. One of the things that I love about these trends is that many of them are cross category, and so it gives a beauty brand like L'Oreal, an opportunity to activate against one of our trends called Gimme Gummy, which is super colourful. 00:09:04:15 - 00:09:34:21 Jenna And yes, it has a beauty application, but it gives L'Oreal a wedge an opportunity for relevance in categories far beyond beauty. Because Gimme Gummy, as a beauty trend, it's a fashion trend. It's a flavour and food and beverage trend. And so what we see at a lot of the unique approach of Pinterest predicts trends is that they are cross category and so it's giving a brand an opportunity to expand outside of sort of their core competency that they they've known and loved for so long. 00:09:34:21 - 00:09:51:18 Jenna And so just want to give huge kudos to those brands who have been launch partners with us and are helping bring that to market and excited to see how how the relationships they're building with these consumers and these new trend product areas continue to evolve. 00:09:51:20 - 00:10:04:16 Alison And you lead Pinterest trend for forecasting and revealing fascinating insights about how trends behave differently on Pinterest compared to other platforms. What do you think makes Pinterest unique for trend identification as well as longevity? 00:10:04:18 - 00:10:28:22 Jenna Yeah, our trend forecasting is different because we're capturing people in their leaned in planning mindset, not their passive scrolling mindset. So it really boils down to the way that people use Pinterest. They use it to plan. And so we get that unique insight into their consumer behaviour, this window into the future. And as a result, we have an 88% accuracy rate over the past six years in predicting trends. 00:10:28:23 - 00:10:52:10 Jenna And so the reason we do that is because the data that is the foundation for Pinterest predicts comes from the over 600 million people that come to Pinterest each month, specifically to search and shop for that next big thing. And so we again have this really highly accurate window into consumer intent through their active curation. Over every month, users make 80 billion queries on Pinterest. 00:10:52:10 - 00:11:20:17 Jenna And over time, we've actually recently crossed the 15 billion boards saved mark. And so when someone saves a pin about Glacier aesthetic or opera themed parties, they're actively curating their future reality and what they wish to see come true. And so our trend analysis goes far beyond search queries. We started our trend practice on search queries, but now we actually use a visual mapping technology made possible through AI to analyze the complete visual picture. 00:11:20:17 - 00:11:49:05 Jenna So the colours, the aesthetics and the styles that people are gravitating towards. So when we see searches for something like Icy Blue up 50% and frosted makeup up 150%, we're not just tracking those keywords. We're actually able to take a really comprehensive approach to identifying the entire aesthetic shift towards cool blue as a trend sophistication. So, you know, trends on Pinterest have staying power because they're rooted in this genuine intent. 00:11:49:07 - 00:12:27:20 Jenna Our current data is showing that trends are now growing 4.4 times faster than they were seven years ago. But on Pinterest, we see them build sustainably rather than spike and disappear. And so it's no surprise to me that on average, Pinterest trends last 20% longer than trends across other platforms. One of the things that we talk about on our team, a lot is differentiating this notion of what is a trend and what is a fad, a fad being something really quick and viral that doesn't give a brand a lot of opportunity to activate against where a trend is a real shift in consumer behaviour that has meaning, roots and longevity. 00:12:27:23 - 00:12:30:16 Jenna Giving a brand an opportunity to act. 00:12:30:18 - 00:12:41:15 Alison So congratulations, 88% rate was impressive and you should be very proud of that. Thank you. I'm also intrigued. You talked about the acceleration of trends. What do you think is behind that? 00:12:41:17 - 00:13:09:22 Jenna I mean, there's no denying that short form viral video has been an absolute accelerator. It's put gasoline on the fire. Also, the vision of, you know, Gen Z brings a lot of appetite for aesthetics and more visual experiences into their lives. And so I think they're drawing and taking from a lot of different realms. And so we're seeing as they identify and seek self-expression, they're turning through a lot of different personas that they're trying on for size. 00:13:09:22 - 00:13:38:08 Jenna And so I think the combination of Gen Z being in a state of self-identification and self-discovery, combined with this force of, you know, rise of short form online video where people are consuming content faster and faster, we're just inundated with this information. The challenge for marketers is how do you pass through it? You know, it's challenging supply chains, it's challenging social teams and marketers to think, you know, when and how and where do we play in this space. 00:13:38:12 - 00:14:06:02 Jenna And that's where I'm really proud of. Pinterest predicts offering something a little bit different, where in this moment in time, when there's a lot of fast moving trends, we're of course acknowledging those. Those are those are elements of a lot of our trends. We're doing that one click up to see the larger picture. And how that fad actually fits into something larger, which again, gives a brand a little bit more lead time and opportunity to really flex and participate in consumer culture. 00:14:06:04 - 00:14:10:21 Alison Now I look at the Pinterest predicts every single year and you've just launched 26. 00:14:10:23 - 00:14:12:07 Jenna We did. Yes. 00:14:12:09 - 00:14:21:03 Alison Very excited to hear more about some of the exclusive insights, particularly around Canadian consumer trends and where we might be different than what you're seeing globally. 00:14:21:05 - 00:14:42:09 Jenna Yeah, absolutely. One of my favourite parts of getting to work on projects is being able to explore the global nature of our trends, and when and where trends are spiking or migrating in a different market. So when we double click into Canada specifically, the data tells us that Canadian consumers, especially the younger ones, are gravitating towards trends that feel really authentic to their values. 00:14:42:14 - 00:15:11:18 Jenna Craftsmanship, bold self-expression, and connection to nature. One of my favourites, the biggest story in Canada, is laced up, so we're seeing it perform at 3.7 times the global rate overall. So that's pretty massive increase. And when we say laced up we're talking about lace collars. Bomber jackets, lace inspired nails, softly stitched bandanas, something about this handcrafted, delicate esthetic that seems to really be striking a chord, especially with younger Canadians. 00:15:11:18 - 00:15:33:02 Jenna And then there's Wilder Kind, which is that delicate, edible aesthetic. So think of the fun freckles and butterfly wing nail art. It's performing really strongly across Canada again, especially with Gen Z. But when you think about Canada's real, you know, historical relationship with nature and wildlife, it just makes total sense that this particular trend would really resonate in Canada. 00:15:33:02 - 00:16:00:17 Jenna We are seeing some interesting generational differences in our Canadian trends. So cabbage clash for example, is extremely popular for every segment in Canada except for Gen Z. So you got older Canadians really embracing this whole cabbage as a kitchen MVP trend, the blistered cabbage steaks and kimchi cocktails, while Gen Z is like, nope, not. But for us instead, they're saying that they're going to make calamari their thing instead. 00:16:00:17 - 00:16:11:22 Jenna And that's this really, this whole maximalist 80s luxury thing. Chunky belts, the baggy suits with those sculpted shoulders, all that bold gold jewelry. Gen Z Canadians are really here for it. 00:16:12:00 - 00:16:19:08 Alison So, Jenna, I'd love you to share how Canadian behaviours and preferences differ from what you're seeing, particularly compared to the US. 00:16:19:10 - 00:16:45:07 Jenna Absolutely. Let me layer our Canadian data with home and food categories in particular, some really distinct Canadian patterns emerge, especially when we contrast them against the US. So Canadian Gen-Z is embracing that vintage rebellion. So vintage styles are up 9% mid-century and French country seeing around 20% growth. And they're doing this in a really distinctly Canadian way that feels more grounded than other markets are. 00:16:45:11 - 00:17:18:16 Jenna Again, rejecting that minimalism. But without going to the extremes that you see sometimes in the US market, the food data really tells an interesting story. So Canadian pinners are 56% more likely to want responsibly sourced ingredients and 31% more likely to demand clear product labeling, which is significantly higher than global averages. So the trending category is in searches like Bountiful Bowls and protein powder swaps really reflect a unique and practical health conscious approach that feels very Canadian. 00:17:18:16 - 00:17:39:09 Jenna Another thing that really sets Canadians apart is intentionality. So in food health, as 39% of searches lead to outbound clicks, which is actually twice as high as other categories. And so Canadians are clearly planning to act. They're not just here to brainstorm. They're bringing those dreams to life, which is amazing. This actually shows up in our broader predicts trends, too. 00:17:39:09 - 00:18:10:05 Jenna So when Canadian Gen Z overindex is laced up. So the market level overindex is at 3.7 times. When we double click into Gen Z, they're actually indulging in laced up at 5.5 times the global rates. They're not just following the trends, they're really curating them to fit their values around craftsmanship and authentic self-expression. And so we really see this combination of bold choices grounded in more practical values, that makes Canadian consumer behaviour really distinctive. 00:18:10:07 - 00:18:27:16 Alison That's super helpful, Jen, I really appreciate you. And drilling down into the unique Canadian insights and behaviours, for sure. Now, AI is clearly transforming every aspect of both marketing and research, so I'd love to hear how you're integrating AI into both your research methodologies and the Pinterest product experience. 00:18:27:18 - 00:18:52:13 Jenna Oh, this is my like, day to day living and breathing. As a research leader right now, I am really invested in how are we onboarding an AI driven research tool kit for my team, but that really comes as a culture that set from the top. So AI is core to everything we do a Pinterest, it's why we've effectively become an AI powered shopping assistant to over 600 million people monthly. 00:18:52:15 - 00:19:16:23 Jenna They're making more than 80 billion monthly queries and over time have created that. Those 15 billion boards and all of those service inputs to make our AI smarter for Pinterest, predict specifically, we incorporated AI into our objective benchmarking. We wanted to use that to complement the team's human centered curation, and we find that the balance of the two help makes the trends genuinely resonate. 00:19:16:23 - 00:19:46:09 Jenna And so there are three different phases that go into predicts as a trend spotting process. Our discovery process remains mostly human driven. Our trends emerge from analyzing real Pinterest human behaviour through proprietary machine learning built specifically for our visual intent driven platform. So it's helping generate number of different clusters and approaches for us to mine our data evaluation of the trends that come out of that discovery period is really where we introduced gen AI this year. 00:19:46:09 - 00:20:10:03 Jenna And so we created an objective benchmarking tool against criteria like consumer appeal, advertiser value, buzz pick cultural relevance to be able to understand and model the achievement and success of each of our trends. And then the curation stage is completely human. And so our predicts team makes final calls, drawing on cultural expertise to select trends and craft narratives. 00:20:10:08 - 00:20:17:09 Jenna We really want to make sure that our storytelling stays human because this is a reflection of human behaviour. 00:20:17:14 - 00:20:21:21 Alison That's a great overview. What role does visual search play in the evolution? 00:20:21:23 - 00:20:38:02 Jenna You know, one of the things I love about Pinterest is that we're solving for that. I'll know it when I see it. Problem that all of us face when shopping. So using Pinterest is like shopping with a friend or personal stylist. The person who knows you best. We hear from Gen Z all the time that Pinterest just gets me. 00:20:38:02 - 00:21:08:02 Jenna And so when we give users an opportunity to start with an image instead of words, refined results that match their taste good. Connected to shoppable products using inclusive tools to find inspiration that truly reflects them. It's a win. And so visual search is critical because we shop with our eyes first. This really makes sense. And so on. The Pinterest side includes computer vision, AI and multimodal foundation model ingest images and text, creating a deeper understanding of our Pins content. 00:21:08:02 - 00:21:38:18 Jenna And so this proprietary model is 30% more likely to identify and recommend relevant content compared to leading off the shelf models due to our unique AI first party signal. And again, that signal is being fed by all of those searches and curate board curation that's happening in any given month. And so our visual search technology is helping users discover ideas and products that they weren't even looking for, and allowing them to do it with their eyes, not necessarily their words. 00:21:38:20 - 00:21:54:01 Alison Now, you've spoken about building a better, safer internet that encourages well-being, and I know everyone listening is on board with that. For sure. So as a research leader, how do you balance business objectives with this mission of creating more positive online experiences? 00:21:54:03 - 00:22:17:19 Jenna Well, as I mentioned earlier, like I, I deeply believe that positivity is a competitive advantage and it's Pinterest's competitive advantage to it is a key differentiator for our business. We think it's possible to engineer well-being into algorithms and win, and we make a courageous decision each day to prioritize user safety over short term metrics. That is absolutely a business priority for us. 00:22:17:19 - 00:22:41:10 Jenna And so we as a company have made long term bets on making Pinterest a more positive place, one that is designed to be safer for our youngest users. So at Pinterest, we are the first and only to go from public to private for under sixteens and the first and only digital platform to support phone free schools. We are also one of the first to call for OS level age verification. 00:22:41:10 - 00:23:00:17 Jenna And so at the time, people thought Pinterest was really aging up and aging out, that we couldn't win over the next generation. But when we actually made the switch from public to private only and our stock price actually dropped because people thought it was just going to wreck us with young users. But when we listen to young users, we actually have seen the opposite thing. 00:23:00:17 - 00:23:32:14 Jenna Really appreciate the safety and protocols we've put in place. And so we're actually winning with Gen Z. Gen Z is our largest and fastest growing audience that over 50% of our users today. And they're turning to us to search and to find a safe, well-being driven space on the internet. And so to ensure that we're delivering on that overall mission, my team has designed a wellbeing measure that evaluates user well-being after usage, and we actually commit to reporting this in our ESG reporting as an accountability element. 00:23:32:14 - 00:23:57:05 Jenna So it's not just about saying that Pinterest as a company prioritizes well-being. It's about committing to measuring it, to tracking it and really holding ourselves accountable to it. This social Media wellbeing measurement tool assesses four key pillars safety, belonging, self-worth, and purpose. And so we're using proprietary tool that we built to do 1212 item question survey across all of these four buckets. 00:23:57:11 - 00:24:08:15 Jenna And what we found is in our most recent report, Pinterest maintained its position as the number one platform for positive impact on user well-being, scoring significantly above the competitive average. 00:24:08:17 - 00:24:16:13 Alison So I love that. Pinterest itself is another example where positivity is in the best interest of your audience. But also in the best interests of the business. 00:24:16:15 - 00:24:17:09 Jenna Absolutely. 00:24:17:13 - 00:24:22:11 Alison Now, are you seeing any demographic differences in how positivity is resonating? 00:24:22:13 - 00:24:50:16 Jenna Yeah, I do think that it resonates deeply with Gen Z, and they're in this state of going through a self-identification and self-discovery journey, and so they want to do that in a safe place, you know, free of judgment, free of comparison, and so on Pinterest, they have plenty of space to explore and discover who they are. And as we think of behaviours, you know, one of the things my team talks about a lot is like, what is generational and what is life stage? 00:24:50:18 - 00:25:15:23 Jenna And as you know, Gen Z ages up and we even see Gen Alpha coming more into play. We know that is that life phase of self-discovery isn't going away for the youth of today and tomorrow. And so I'm really excited for Pinterest to continue to create spaces that are really safe for all people to explore and discover themselves, no matter where in the world they are or what age they are now. 00:25:15:23 - 00:25:24:16 Alison As an older folk have this positivity resonate, I'd love to think that it resonates very well with us as well, but you've got the research, so I'd love to hear more about that too. 00:25:24:18 - 00:25:51:03 Jenna Yes, absolutely. So positivity plays a role in every generation. My husband is Gen X and he's always joking that they are the forgotten generation when it comes to marketing. But what we see is that, you know, a positive and safe environment is one where people are poised to act no matter their generation. And so that ability to seek intent, you know, as a parent, I do a lot of shopping and planning on Pinterest for my family in our lives. 00:25:51:03 - 00:26:17:04 Jenna And so that we see is key for our users as well, where they're leaning in to plan their holidays for their family or as grandparents shopping for gifts for their kids out there. We're seeing engagement at lots of different levels, and again, in a place that is safe and frankly, creative and inspiring. And so the amazing thing about creativity today and creativity on Pinterest is that it's universally accessible. 00:26:17:04 - 00:26:28:05 Jenna And so that's something that no matter your age, young or old, I believe that everyone benefits from a burst of creative energy in their lives. And that's something that Pinterest absolutely delivers. 00:26:28:09 - 00:26:44:10 Alison As another Gen Xer, thank you very much. So I am really lucky to host senior guests like you on each of my episodes. So I always end by asking our guests to share one piece of career advice for our listeners who aspire to follow in your footsteps, so I'd love to hear the wisdom that you share. 00:26:44:12 - 00:27:04:11 Jenna Absolutely. I mean, I11, I love this question, and partially I love it because my my answer is to continue to ask questions. So, you know, as a researcher that is my work pursuit. It's also as a human being, my life pursuit. And so I really encourage everyone to never be afraid to ask questions. There's no such thing as a bad question. 00:27:04:13 - 00:27:25:01 Jenna Like, as I mentioned earlier, I was that curious kid who never stopped asking questions. And so now I feel like I'm the luckiest person in the world because I get paid to ask important questions for a living. But in general, people really want to share about their experience, and asking questions is the best way to learn something new and connect on a human to human level with the people you work with and meet. 00:27:25:02 - 00:27:30:21 Jenna So I encourage everyone to stay curious, ask questions, and just never stop. Learning from the people around you. 00:27:31:01 - 00:27:51:08 Alison Is absolutely outstanding advice and your inquisitive little girl that's still inside is very proud to see adults and thank you Alison and thanks so much. This have been absolutely wonderful conversation and use positivity as well. So I thank you for bringing some bright sunshine and some really important research and findings to our audience today. 00:27:51:10 - 00:27:58:14 Jenna Thank you so much for having me. 00:27:58:16 - 00:28:11:05 Presenter Thanks for joining us. Be sure to visit the CMA.ca and sign up for your free my CMA account. It's a great way to stay connected and benefit from the latest marketing, thought leadership, news and industry trends.
