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Mix & MatchboxAuthor: Brent Feldman
How do I successfully market my business online? What goes into building a custom website? Which digital tools are actually worth it? If youve found yourself asking any of these questions, then youve come to the right place! The Mix & Matchbox podcast explores innovative digital tools, dissects complicated marketing strategies, and offers pro tips on how to grow your business online. Join podcast host Brent Feldman, Cofounder of Matchbox Design Group, in interviews with members of the Matchbox team, industry partners, and other marketing specialists. Well break down complex marketing topics into bite-sized pieces to help you hone your marketing skills and thrive online. We realize that our mission to make the web better is bigger than just us. So were passing the torch to you and hoping that youll join us in making the internet a more responsive, user-friendly, and accessible place for all. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Agencies Need To Vertically Specialize with Corey Quinn - Mix & Matchbox Podcast
Tuesday, 28 October, 2025
In this episode Brent Feldman sits down with Corey Quinn, the agency‑growth advisor behind Anyone, Not Everyone. Corey walks us through his journey from a 1999 streaming‑media startup to a Morgan Stanley sales trainee, a top‑performing business‑development rep, and then CMO of Scorpion. He shares hard‑won lessons on:The generalist trap vs. vertical specializationBuilding founder‑led sales systems you can hand offHow to scale culture and values during hyper‑growth (the Scorpion “Pantone swatch” story)Why email newsletters are his single most powerful acquisition channel todayThe pros & cons of multiple brand umbrellas (Scorpion Healthcare case study)A quick preview of his new book “Anyone, Not Everyone” – plus a free audiobook link!00:00 🎙️ Intro – Meet Brent & Corey01:45 📜 Corey’s early days: 1999 streaming‑media startup & $6 M raise04:20 💡 Lesson learned: missing mentorship & “wisdom” gap06:05 🏦 From startup to Morgan Stanley – elite sales training experience08:30 🚀 Jump back to the internet: business‑development & becoming #1 salesperson for 19 quarters11:10 📈 Rise to CMO at Scorpion – scaling from 100 → 1,000 employees13:45 🌟 How Scorpion built a values‑first culture (Pantone swatch & Disney Leadership Institute)16:30 🏥 The Scorpion Healthcare brand decision – why a separate vertical mattered18:55 🤔 Multi‑brand vs. single‑brand strategy – when to consolidate21:20 📧 Corey’s email‑first marketing philosophy – owning your audience24:00 📚 The rise of celebrity newsletters (Lil Jon, McConaughey, Huberman…)26:15 🔍 The Generalist Trap – why agencies get stuck and how to escape30:40 🎯 Vertical specialization vs. platform specialization in the AI era34:10 🛠️ Building a founder‑independent sales process – productizing deals38:05 ⚔️ Real‑world founder‑sales case study (law‑firm agency)42:00 🚀 First actionable step for burned‑out owners – go niche44:20 📣 The big catalyst that forces agencies to change (over‑reliance on inbound & referrals)46:55 📘 Book promo: Anyone, Not Everyone – free audiobook & workbook link48:30 🎉 Closing thoughts & thank‑yous49:30 📢 Outro – Like, subscribe & stay tuned for the next episode📚 Resources MentionedCorey’s Book: Anyone, Not Everyone – 5‑step system to move from founder‑led sales to vertical specialization.Free audiobook + workbook: https://anyonenoteveryone.comAmazon / Audible: Search “Anyone, Not Everyone Corey Quinn”👍 If you found this episode valuableHit the Like button – it tells YouTube we should make more of this!Subscribe and ring the 🔔 to never miss a new Mix & Matchbox episode.Comment below: What vertical are you considering specializing in?Thanks for watching – see you in the next episode! 🚀Support this podcast at — https://redcircle.com/mix-and-matchbox8931/donations
