The Oakley Podcast

Author: Oakley Trucking

The Oakley Podcast is a trucking industry podcast that educates and empowers owner-operators by providing relevant industry, market, and company news in a digestible audio format.
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Language: en

Genres: Business, Careers, Management

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239: How is Digital Marketing Revolutionizing the Trucking Industry?
Wednesday, 26 March, 2025

Key topics in today’s conversation include:Introducing Today’s Topic (0:12)Evolution of Advertising (3:13)Changes in Marketing Strategies (4:43)Fragmentation of Audiences (6:39)Challenges of Targeting Drivers (10:16)Common Marketing Mistakes (12:43)Importance of Authentic Messaging (15:10)Introduction to Digital Advertising (18:00)Local Advertising Success (19:53)YouTube's Role in Company Culture (22:08)The Impact of Short-Form Content (25:31)Role of Pixels in Digital Marketing (28:34)Geo-Targeting in Advertising (33:33)Future of AI in Marketing (36:41Finding the Right Job (39:14)Thankful for Truck Drivers and Parting Thoughts (42:17)Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.