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Bees' Knees Comms-CastAuthor: Pinstone, Catherine Linch
The Pinstone podcast thats shining a spotlight on people, brands and businesses who are operating as a force for good and doing what it takes to be the bees knees; telling their authentic sustainability stories. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Communicating the bigger picture in regenerative farming
Episode 11
Thursday, 10 July, 2025
Guest: Clare Hill, Regenerative transition coach and farmer runs Roots to Regeneration program, where she helps farmers transition to regenerative methods.Topics covered: Clare’s career journey, regenerative farming, storytelling for change, coaching, overcoming barriers.Key message: Storytelling is key to driving the adoption of regenerative agriculture. It helps inspire change, overcome barriers, and connect with diverse audiences to foster broader acceptance.Role of communication: Use real-life stories to engage and educate diverse audiences. Tailor messaging to specific groups (farmers, consumers, businesses). Share successes and challenges openly to build trust. Utilise multiple platforms (social media, farm visits, groups) for broader outreach. The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
