Pulse Comms-Cast

Author: Pinstone, Catherine Linch

The Pulse Comms Cast will help you communicate effectively with farmers and rural audiences. Its a Pinstone podcast exploring how people, brands and organisations can cut through, build trust and land messages, using the latest insight from Pinstone Pulse and our 21 years of PR agency experience. www.pinstone.co.uk
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Language: en

Genres: Business, Entrepreneurship, Marketing

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From journalism to comms and communicating with farmers in a changing world
Episode 1
Monday, 3 August, 2026

Hosted by Pinstone MD Catherine Linch, former Farmers Guardian editor and publisher Ben Briggs shares his journey from agricultural journalism to PR and comms, exploring how social media and AI have fundamentally changed the way we communicate with farmers and rural communities. Ben and Catherine also discuss the results of a recent Pulse report, which sheds light on how farmers think and feel, and who they trust to communicate on sustainability.