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Markigy: The Science of Marketing StrategyAuthor: Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesnt. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the perfect strategy. We believe to become an extraordinary marketer, you cant use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: Markigy. [This episode was produced and brought to you by Reignite Media]. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Hidden Cost of Martech Decisions Leaders Don’t Understand w/ Quincy Johnson
Episode 10
Thursday, 5 March, 2026
In this episode, Leanne sits down with Quincy to unpack the disconnect between marketing leadership and marketing operations—and why understanding the work behind the scenes is essential for building effective marketing organizations. From Martech decisions that create years of technical debt to the communication gap between technical teams and executives, this conversation dives into what really happens when leaders don’t fully understand the systems powering modern marketing. They also explore why curiosity is one of the most underrated skills in marketing—and how translating technical complexity into business outcomes is what separates operators from strategic leaders. Whether you’re a marketing leader trying better to support your team, or a marketing operator trying to get buy-in from leadership, this episode is packed with insights on how to bridge the gap between strategy, operations, and real business impact. 🔍 What You’ll Learn: Why marketing leaders need to understand the work—even if they’re not the ones doing it The hidden cost of incomplete Martech investments and “half-built” tech stacks Why marketing operations professionals must learn to speak both technical and business language How curiosity and asking better questions leads to better marketing strategy Why marketers need to tie their work directly to business outcomes and ROI How internal stakeholder alignment can make or break marketing initiatives Connect with Quincy Johnson: https://www.linkedin.com/in/qujohnson/ Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
