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Markigy: The Science of Marketing StrategyAuthor: Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesnt. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the perfect strategy. We believe to become an extraordinary marketer, you cant use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: Markigy. [This episode was produced and brought to you by Reignite Media]. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall
Episode 7
Thursday, 6 November, 2025
In this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments.Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success.💡 Key TakeawaysAttention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span the full customer lifecycle. It’s not just top-of-funnel; it should be integrated across awareness, onboarding, retention, and renewal.Alignment is everything. Sales, marketing, customer success, and leadership must work from a shared strategy and “sing from the same hymn sheet.”Culture drives clarity. Breaking silos starts internally — through transparent communication, meetings with purpose, and consistent internal messaging.Change management is marketing. Internal education, patience, and persistence are key to transforming how organizations view marketing’s role.AI is a tool, not a replacement. Technology can enhance efficiency, but empathy, storytelling, and human oversight make marketing truly matter.Be adaptable. In complex, high-pressure environments, CMOs need to be strategists, educators, and relationship-builders — often all at once.Marketing is a marathon, not a sprint. Sustainable impact takes time, data, and consistent alignment around value creation.🎧 Listen ForReal examples of uniting sales, marketing, and legal teams under a single go-to-market strategy.How to educate internal teams on what “real marketing” means — and earn credibility at the executive table.The future of marketing as an orchestrator: connecting strategy, culture, and technology into one seamless customer experience.🔗 ConnectJessica Zallhttps://www.linkedin.com/in/jessicazall/Host: Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/Website: markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
