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Markigy: The Science of Marketing StrategyAuthor: Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesnt. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the perfect strategy. We believe to become an extraordinary marketer, you cant use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: Markigy. [This episode was produced and brought to you by Reignite Media]. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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You Can’t Do Everything: Ruthless Growth Prioritization w/ Theresa Potratz
Episode 12
Thursday, 2 April, 2026
You Can’t Do Everything: Ruthless Growth Prioritization In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing. From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results. If you’re a marketing leader trying to improve ROI, reduce wasted spend, and build a smarter GTM strategy, this episode is for you. 🔍 What You’ll Learn: How to prioritize marketing channels for maximum ROI Why most growth strategies fail in the mid-funnel How to balance paid vs. organic marketing effectively Why not all marketing efforts should be measured by direct ROI How brand, trust, and experience impact revenue How to use AI in marketing without losing strategy Why testing and MVP thinking drive better results Connect with Theresa Potratz: LinkedIn:https://www.linkedin.com/in/theresapotratz/ Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
