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Markigy: The Science of Marketing StrategyAuthor: Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesnt. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the perfect strategy. We believe to become an extraordinary marketer, you cant use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: Markigy. [This episode was produced and brought to you by Reignite Media]. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev
Episode 3
Thursday, 12 June, 2025
In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.Leanne and Oleg dive into:● Why smart marketing systems aren’t bureaucratic; they’re accelerators● The difference between content that drives trust vs. content that collects likes● Why repetition is branding and boredom is a feature, not a flaw● The overlooked power of asking “what should we not do?”Whether you're drowning in ideas or unsure what to prioritize next, this episode is a strategic reset for marketers and founders ready to build sustainable traction that lasts beyond launch.🔗 ConnectOleg Kovalevhttps://www.linkedin.com/in/alecko/Leanne Dow-Weimerhttps://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
