Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

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Mind Your Business: Can a 40 year old snack still win over Gen Z?
Tuesday, 10 March, 2026

How does a pineapple tart brand stay relevant beyond Chinese New Year? Adrian and Gordon Ang of Kele join the Breakfast Show to share how they transformed a family confectionery into a recognised Singapore Heritage Brand through rebranding, premium positioning, e-commerce strategy and cross-generational collaborations.See omnystudio.com/listener for privacy information.