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The IAB UK PodcastNews and views about UK digital advertising, from the heart of the industry Author: IAB UK
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Powering Growth: how digital advertising fuels the UK economy
Episode 1
Tuesday, 22 September, 2026
What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headlines?James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First, to explore the Powering Growth report.From helping small businesses find customers to supporting growth across the UK’s regions, they discuss how digital advertising creates economic value and the barriers preventing businesses from making the most of it. They also examine AI’s role in the industry’s evolution and how creator marketing, retail media and TV+ could open up new opportunities.Looking ahead to 2035, the conversation explores the report’s possible growth paths and what government and industry should prioritise to realise digital advertising’s potential. Hosted on Acast. See acast.com/privacy for more information.
