Modern Mentor

Author: QuickAndDirtyTips.com

Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. Shell share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where youre devoting your energy. Let Rachel help you navigate your path to successhowever you define it.
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Language: en

Genres: Business, Careers, Management

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The neuroscience of persuasion: How to engineer unforgettable communication, with Carmine Gallo
Episode 884
Tuesday, 17 February, 2026

884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it.Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.Get Carmine Gallo's book, VIRAL VOICES.Find Carmine Gallo on social media: https://www.instagram.com/carminegallospeaker/https://www.linkedin.com/in/carminegallo/https://www.tiktok.com/@carminegallospeakerhttp://www.youtube.com/@CarmineGalloTVhttps://x.com/carminegallo Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.Find Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.Modern Mentor is a part of Quick and Dirty Tips.Links: https://www.quickanddirtytips.com/https://www.linkedin.com/company/modern-mentor-podcast/https://www.quickanddirtytips.com/modern-mentor-newsletterhttps://www.facebook.com/QDTModernMentorhttps://twitter.com/QDTModernMentor Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.