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Women Want MoreMichael J. Silverstein explores the rise of the female economy as well as key concepts and findings from his book, Women Want More: How to Capture Your Share of the Worlds Largest, Fastest-Growing Market Author: Michael J. Silverstein, The Boston Consulting Group (BCG)
Women today control as much as 70 percent of household purchases and 20 trillion of consumer spending worldwide. They will be responsible for 5 trillion of incremental spending over the next several years a greater commercial potential than that of the rise of the consumer economies of India and China. Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that dont meet their needs.The message of Women Want More is that women have the clout to make or break whole categories. Companies that recognize the opportunity of the female economy and respond to it can capture a privileged position in their category and achieve growth for years to come. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Women Want More
Tuesday, 20 October, 2009
