MarTalk with host Angela Earl

MarTalk is a podcast focused on revenue operations hosted by Angela Earl.

Author: Angela Earl

MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people whove solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.
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Language: en

Genres: Business, Marketing, News, Tech News

Contact email: Get it

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Connecting Content with Your Buyer
Episode 6
Tuesday, 4 June, 2019

Guest: Carter StepanovskyGuest Title: Senior Director of Professional Services at KapostIn 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.