 |
The Brands2Life PodcastAuthor: Brands2Life
Brands2Life is an integrated communications agency. We help the brands that are transforming the world to tell their stories. The Brands2Life Podcast series is dedicated to exploring what purpose is and why its important for businesses today. We invite guests from different organisations to share their experience of corporate purpose in relation to people; partners; practice; and profit. We examine the challenges the companies face in discovering, defining and articulating their purpose, as well as the benefits of doing good while doing good business. Email us at info@brands2life.com to find out more. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Generative AI: Are marketers ready to walk the talk?
Episode 4
Tuesday, 19 November, 2024
Navigating the promise and peril of AIMarketing is evolving fast, and CMOs can often feel the pressure to keep up.Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Generative AI, explores how brands can navigate the promise and peril of AI.
