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The Bourbon & Brand ShowAuthor: Huck Finch
Listen as the Huck Finch boys, Matt Hansen and Hien Lam, nerd out on all things branding while sipping on America's only native spirit. Catch the YouTube show at: http://bit.ly/bourbon_brand Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 004: How to Find Your Brand's Uniqueness
Episode 4
Saturday, 1 February, 2020
What makes your brand different? This is an important question you need to answer to ensure you stand out - to be music amongst the noise. But it's hard to come up with words to describe what makes you unique in your market. To help, we share a simple question you can use to figure out what's important and special about your brand. That question is: "What brands inspire you?" Matt & Hien share how this powerful question can help you bring out the values and shape the perception you want others to have when they think of you. All while sipping Fox River bourbon courtesy of the good homies at Ann Arbor Distilling. In addition to this, they share pitfalls to avoid while answering this question for yourself. To round things out, Matt and Hien also share the brands that inspire them, personally, and have shaped how they built their brand experience studio. Theme Song: Make Up composed by Stephen Onprachanh ________ List of Brands We Love Combined brands: Zingerman's Reigning Champ Carhartt Patagonia Allbirds Matt's list: Virgin Mark Manson United By Blue Hien's list: Dyson It's Always Sunny In Philadelphia Criterion Collection ________ Help Us Help Australia As you know, some fucked up stuff is happening in Australia due to wildfires caused by global warming. People are dying and are left homeless while natural habitats for animals like the koala and kangaroo are being destroyed. By buying our Australia Wildfire Relief shirt, you'll be helping those in Australia suffering get the aid and care they deserve. We're donating 100% proceeds earned from the shirt to give to the Australia Wildfire Relief program. Get your shirt here. We appreciate your support. ________ About Huck Finch Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands. Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time. In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
