Responsibly Different

Author: Campfire Consulting

We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, were taking what weve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry. 
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Language: en-us

Genres: Business, Documentary, Society & Culture

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Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods
Friday, 21 November, 2025

In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm.Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens when you return to the heart of storytelling, lead with curiosity instead of ego, and protect the human element that often gets lost when everything becomes a data point.We also reflect on nearly eight years of growing alongside each other — from early shared clients to the trust, honesty, and no-nonsense collaboration that has shaped our work ever since. It’s the kind of advertising partnership that reminds you why this industry can be meaningful, and why the relationships behind the work matter just as much as the work itself.If you’re interested in creative strategy, brand storytelling, media planning, or simply what it takes to build genuine partnerships in this industry, this conversation is one worth pulling up a chair for.You can learn more about Words From The Woods and explore their work at: https://wftw.meEnjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.