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Quality during DesignAuthor: Dianna Deeney
Quality During Design helps engineers build products people lovefaster, smarter, and with less stress. Host Dianna Deeney, author of Pierce the Design Fog, shares practical tools and quality thinking from concept to execution. Subscribe on Substack for monthly guides, templates, and Q&A. Language: en-us Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Design Fog is Derailing Your Project
Episode 16
Thursday, 8 January, 2026
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end.In this episode:• Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements.• Understand the symptoms of the design fog, including the silent assumptions problem and the premature precision trap.• Discover how the Concept Space Model and the ADEPT Team Framework act as the rope and torches you need to pierce the design fog and align your team in a matter of hours, not weeks.Subscribe at qualityduringdesign.substack.com so you don’t miss the framework that stops the cycle.Ready to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
