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Retention ChroniclesAuthor: Mariah Parsons
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com . Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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LAMIK Beauty: Inviting customers to be a part of your brand
Episode 175
Monday, 1 December, 2025
In this episode of Retention Chronicles, Mariah sits down with Kim Roxie — founder of LAMIK Beauty — for a deeply inspiring conversation on entrepreneurship, identity, and building a beauty brand that truly sees its customers.Kim shares her 21-year journey from launching a tiny makeup + brow studio in a Houston mall to building LAMIK into a national clean beauty brand distributed through JCPenney, Nordstrom, Hy-Vee, and more. She opens up about the bold decision to close her successful brick-and-mortar shop in 2018, betting everything on transitioning LAMIK into a digital-first DTC brand — a risk that positioned her perfectly for March 2020.Kim explains how she used early AI tools, quizzes, and virtual try-on to create a personalized online experience long before it became mainstream. And when the world shut down, she turned to Facebook Live — streaming every Friday night for four years with her daughter — building a fiercely loyal community that ultimately became the foundation of LAMIK’s growth and even created their own “Ladies Who LAMIK” group.The episode digs into how Kim thinks about customer acquisition, what makes a product “sticky,” the importance of letting customers co-create your brand, and why sustainable retail expansion requires data, intentionality, and humility. She also shares an honest look at systemic challenges in beauty, the reality of scaling without massive funding, and the deep faith that continues to guide her through volatility in today’s retail environment.This conversation is equal parts tactical, emotional, and empowering — a must-listen for any founder, beauty lover, or builder navigating the balance between vision, community, and resilience.
