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Behind Gym Doors | A Fitness Business PodcastAuthor: Mike Arce Loud Rumor Fitness Business Growth
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/ Language: en Genres: Business, Fitness, Health & Fitness, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#418: $1.6M Gym's Marketing Playbook
Episode 418
Tuesday, 6 January, 2026
Most gym owners think marketing means ads, posts, and promotions. That mindset is exactly why most gyms stay stuck. In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale. This isn't theory. This isn't surface-level tactics. And this definitely isn't just ads. You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently. If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.
