 |
The Truth About Social AdsReal strategies for running profitable social media ads. Author: Jason Smith
"The Truth About Social Ads" goes beyond just tips and tricks; it's your pathway to truth and education. Elevate your brand or your agency's operations, run ads more efficiently, and embark on a journey to grow and scale your business. From dissecting failed ads to uncovering the secrets of successful campaigns, we're here to guide you through the nuances of the advertising realm. Tune in to stay informed, inspired, and equipped with the knowledge you need to navigate the fascinating world of social media advertising. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How BlueCotton Turned Investing in Employees Into Its Growth Engine — Julie Denton-Price
Tuesday, 21 July, 2026
What happens when a custom t-shirt company starts treating its people like its best marketing channel? Julie Denton-Price, Co-Owner & Chief Revenue Officer of BlueCotton, went from customer in 2001, to employee, to buying into the company in 2022 — and she's helped build one of the most unusual workplace cultures in e-commerce. In this episode we get into: BlueCotton's accidental origin story: two college grads, 1,000 leftover t-shirts, and a credit card bill (1991) Julie's path from customer to employee to co-owner — and what each role taught her about revenue The Bitcoin Initiative: why BlueCotton mines Bitcoin and pays out employees who stay 5+ years — at zero risk to them Weekly personal development and personal finance classes — and how culture became their recruiting and retention engine How they made the Inc. 5000 list 8 times and were named a Best Place to Work in Kentucky What they're doing for marketing right now: working with specialized ad agencies, testing everything, and why they're diversifying beyond Meta The truth about agency relationships from a client who owns her numbers Guest: Julie Denton-Price — bluecotton.com | @bluecotton Host: Jason Smith — Spotlight Social Media Consulting, LLC | spotlightsocialadvertising.com
