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CMO ConfidentialAuthor: Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle
Episode 162
Monday, 9 March, 2026
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Shorter Tenures, Brighter Futures - with tenure stable at 4.1 years, nearly 2/3 of CMO's moving for similar or better positions, an increase in promotions from within, and marketers under pressure to produce AI results. Key topics include: the challenge of developing a broad skill set in a market focused on specialization; why 2026 is the "show me the money year for AI;" and how marketers and search firms are adopting when there's "no obvious playbook." Tune in to hear why you should be prepared to explain how you use AI in your personal life. What does the data actually say about CMO tenure, AI's impact on marketing teams, and whether your job is safe? Richard Sanderson, who leads the Marketing, Communications & Sales practice at Spencer Stuart, returns for his fifth appearance on CMO Confidential to break down two major studies: Spencer Stuart's 25-year CMO tenure survey and a new proprietary AI impact study of 100 CMOs.The data may surprise you — and some of it should concern you.---*This episode is brought to you by @ScrunchAI ---🎙️ Host: Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com👤 Guest: Richard Sanderson, Spencer Stuart – Marketing, Communications & Sales Practice Leader---**CHAPTERS:**0:00 – Introduction & Richard Sanderson Background1:07 – Two Studies: CMO Tenure & AI Impact3:00 – CMO Tenure Overview: Shorter Tenures, Brighter Futures4:38 – Average CMO Tenure vs. The C-Suite5:55 – Where CMOs Go After They Leave6:36 – The CMO-Plus Role: CRO, CCO & Evolving Titles9:00 – Insider vs. Outsider Hiring & Succession Planning12:28 – AI Study: Marketers See 2026 as Make-or-Break13:18 – Headcount Cuts: Past vs. What's Coming14:20 – Efficiency Targets at the Largest Companies16:21 – CMOs in the Messy Middle17:18 – Where Teams Stand on the AI Adoption Journey18:29 – Who's Leading AI Strategy Inside Companies20:25 – Impact on Career Development & Future Marketing Leaders21:30 – How Job Descriptions Are Being Rewritten for AI23:32 – No Playbook: Learning as You Go24:14 – Brand Trust & the Risks of AI-First Advertising26:00 – Takeaways: What to Do Now28:01 – Ostriches vs. Wolves — Which One Are You?29:46 – Practical Advice: Treating AI Agents Like New Hires---**TAGS:**CMO Confidential, Mike Linton, Richard Sanderson, Spencer Stuart, CMO tenure, chief marketing officer, CMO survey, AI and marketing, marketing leadership, AI impact on jobs, marketing jobs 2026, CMO career, B2B marketing, marketing strategy, AI agents, marketing teams, headcount reduction, marketing executive, C-suite leadership, AI adoption, brand trust, marketing talent, CMO role evolution, chief revenue officer, chief customer officer, marketing podcast, AI in the workplace, marketing 2026, executive leadership, Spencer Stuart CMO surveySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
