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CMO ConfidentialAuthor: Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies
Episode 170
Tuesday, 28 April, 2026
A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, podcast host of "What's Next," and author.Rishad discusses why marketing will thrive in an AI world, the reason all companies should systematically re-evaluate their business starting with a blank sheet of paper, and why the future will be determined by those over 65. Key topics include: - Why AI will obliterate marketing silos- The concept of managing humans, aliens and replicants- Why he's an optimist - The case for investigating if you are building a brand or executing optimization math. Tune in to hear about the concept of unbossing and a fabulous shipping container analogy. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:22 Meet Rishad Tobaccowala02:27 The Marketing Industry Is Being Rewritten by AI03:00 Why Silos (Ads, CRM, Sales) Are Breaking Down06:26 What Marketing Really Means Today08:00 Humans, AI, and Agents in the Workforce13:31 Efficiency Isn’t the Disruption—Business Models Are18:00 AI as a New Brain, Not a Tool27:00 Why People Over 65 Will Shape the Future31:00 Five Hard Truths Every Leader Must Face35:29 A Bold Prediction for Agencies by 202638:00 Final Advice: Lead with Optimism, Not Fear#CMOConfidential, #RishadTobaccowala, #MarketingLeadership, #FutureOfMarketing, #ArtificialIntelligence, #AgenticAI, #AIInMarketing, #BusinessTransformation, #DigitalStrategy, #MarketingStrategy, #BrandBuilding, #FutureOfWork, #WorkforceTransformation, #Leadership, #CMO, #EnterpriseAI, #ContentOrchestration, #MarketingInnovation, #CustomerCentricity, #MediaIndustrySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
