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CMO ConfidentialAuthor: Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC
Episode 157
Monday, 2 February, 2026
A CMO Confidential Interview with James Shira, Principal, Global and US CIO and Global CISO at PwC. James details how @PwC is running an "AI marketplace" within the company which features a number of models, his focus on scale, security, and user experience, and the case for approaching AI with a "humility" mindset. Key topics include: how the CISO (Chief Information Security Officer) balances rapid enablement and security needs; why CMO's should have a working knowledge of the technology roadmap; and tips for aligning with your CIO. Tune in to hear how to "go rogue" if you must and a story about socks. Sponsored by Scrunch AI: learn more here → https://www.scrunchai.com/cmoGlobal CIO & CISO James Shira joins Mike to decode what your CIO wishes you knew—AI adoption, security trade-offs, model “marketplaces,” and how CMOs should really partner with IT. Concrete guidance on prioritization, tech stack decisions, legacy constraints, and when “going rogue” is justified. Practical, senior-level playbook for winning with AI without lighting money—or trust—on fire. **Chapters**00:00 – Welcome & setup: “What your CIO wants to tell you, but won’t” 01:15 – The AI era: pace, complexity, stakeholder pressure 03:24 – Humility first: why being late to AI isn’t OK 04:09 – Designing for scale, security, and real user adoption at PwC 06:00 – Building a model “marketplace” (40+ models) & minimum bars 07:27 – Guardrails: encryption, data governance, and safe experimentation 09:32 – Adoption reality: super-users, skeptics, and moving the middle 11:00 – What “leading” looks like: C-suite prioritization & high-value use cases 13:00 – CISO shift: from gatekeeper to enabler; managing Kobayashi-Maru choices 16:59 – How marketers help: anticipate CIO/CISO problems, simplify choices 19:00 – MarTech the smart way: align to architecture, reduce sprawl, bring options 22:00 – No IT dance partner? Work with COO/CFO; standardize and choose fit over “sexy” 24:33 – Legacy estates: outsource vs. “AI-ify” retained work; show ROI math 26:29 – When to go rogue—and how not to get fired doing it 31:00 – Free advice to agencies: do the work, bring substance, not spam 32:00 – Closing & funniest story (Zurich board-meeting socks) CMO Confidential,Mike Linton,James Shira,PwC,CIO,CISO,AI,GenAI,AI adoption,AI governance,cybersecurity,enterprise IT,MarTech,marketing technology,tech stack,cloud strategy,data governance,model marketplace,digital transformation,change management,prioritization,COO,CFO,CapEx,legacy modernization,outsourcing,automation,meeting summaries,audit,experimentation,go rogue,executive leadership,marketing strategy,enterprise software,boardroom,CMO tipsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
