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The Cleveland Real Estate InvestorAuthor: Reilly Properties
This is the Cleveland Real Estate Investor with Mike Reilly, owner of Reilly Properties and Reilly Painting and Contracting. Mike has been in the home renovation business for 40 years in the Cleveland area.Mike Ferrante, real estate agent from Century 21 also joins us amongst other guests.In this podcast, we seek to take our experience and provide insight and inspiration for outside investors looking to buy property in Cleveland. Language: en-us Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sale is Not a 4-Letter Word and How to Create a Customer for Life
Episode 118
Friday, 13 March, 2026
If you run your own business or work directly with clients, understanding how to sell is one of the most important skills you can develop. In today’s episode, Mike, Brook, and Mac break down what effective sales really looks like—from building rapport and listening to customers, to identifying decision makers and overcoming objections. They also discuss how confidence, preparation, and genuine communication can help turn everyday conversations into long-term business relationships. All this and more on the Cleveland Real Estate Investor Podcast. [3:10] Mike introduces the topic of sales and explains why selling should not be viewed negatively, emphasizing that strong sales skills help build long-term customer relationships.[11:20] Mike compares sales to investigative journalism, explaining that great salespeople ask questions, listen carefully, and uncover the real problem before offering solutions.[20:05] Mike explains the concept that “the customer is not the foreman,” and how professionals must provide expertise instead of letting customers dictate the solution.[31:40] Brook discusses the importance of listening more than talking in sales and how customers can sense anxiety when a salesperson over-explains or tries too hard.[43:50] The group wraps up with advice for sales professionals—build confidence, focus on relationships, and remember that even if you don’t close the sale, you can still build a connection.
