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The Practice GapAuthor: Elisabeth Aas-Jakobsen, DC, MSc
This podcast is for chiropractors, chiropractic students, and other practitioners, who would like to move from frustration and overwhelm, to clarity, flow and fun. I am Elisabeth Aas-Jakobsen, a chiropractor, business-owner, coach, and entrepreneur on mission to help you close the gap between where you are and the practice you want. In the podcasts you will find relevant tips, and inspiration through interviews with great people, to add value for you when shaping your practice. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#47: Bill Esteb on Identity, purpose and longevity in Chiropractic practice.
Episode 47
Thursday, 11 June, 2026
Send us Fan MailWhat separates chiropractors who thrive for decades from those who struggle to find fulfillment in practice?In this episode of The Practice Gap, I sit down with chiropractic legend Bill Esteb to explore the foundations of a successful, purpose-driven practice. Bill shares insights gained from more than 40 years of working alongside chiropractors around the world, covering everything from practice identity and patient communication to marketing, boundaries, fees, and long-term professional satisfaction. We discuss: Why identity is more important than strategy The difference between therapeutic and wellness-focused chiropractic How to build a thriving family practice Common boundary mistakes that create stress and burnout Why patients—not chiropractors—are the heroes of the healing process How to attract patients who value health, not just pain relief The role of purpose in creating a fulfilling and sustainable career Whether you're a new graduate or a seasoned practitioner, this conversation is packed with wisdom that can help you build a practice aligned with your values and vision. "Identity is based upon purpose." – Bill Esteb Thank you for listening! If you like what you hear, please share it with someone that you think might find value in this episode. If you enjoy this podcast, please take a moment to rate us on Apple Podcasts or where you listen to us. Your feedback helps us improve and reach more listeners. Thank you! Kind regards, Elisabeth Aas-Jakobsen, DC, MScfollow on instagramor visit homepage













