Conversations with Abby Zhang

Author: Abby

Hello everyone, my name is Abby Zhang! This podcast is for anyone who are interested in learning about how entrepreneurs in China think and act, and how startups in China build and scale!
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Language: en

Genres: Business, Entrepreneurship

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Brand Building in China With Jiayu Lin
Episode 1
Monday, 2 December, 2019

Jiayu is ex-HBS, RED/xiaohongshu and MAIA Active, and she just recently joined Allbirds - heading its e-commerce team in China. I am here to discuss with her on how she found her passion in the customer industry, what it means to build a brand, and how influencer marketing works in China.