Storytelling for Schools

Author: Amanda Holdsworth

Every school is different. Each one has its own staff, its own students, its own alumni, its own history and its own vision for the future. So why do so many marketing materials and websites sound and look the same?In Storytelling for Schools, host Dr. Amanda Holdsworth explores how schools from around the world are telling their unique stories. Listeners will learn valuable marketing, branding and PR tactics, while also learning about unique programs, helping spark ideas of their own.
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Language: en

Genres: Business, Education, Marketing

Contact email: Get it

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From Private School Teacher to Founder of Innovative Microschool
Tuesday, 19 September, 2023

Lizette Valles, founder of Compass Educators and Ellemercito Academy in California, is a former private school teacher. After COVID-19 regulations closed schools, Lizette and her husband, Oscar (also a long-time private school teacher!) founded Compass Educators: A Holistic Tutoring Company to help parents and students deal with distance learning challenges. Their goal was to meet students where they were and equip them to thrive in the new environment. It succeeded so well that some parents asked Lizette to privately homeschool their children.So, in 2021, they opened Ellemercito Academy a microschool with not only an innovative model but also an innovative space (check out @schoolcommslab on Instagram for pictures). Listen in to learn how Lizette tells their school's story, and how a combination of social media and word-of-mouth help drive enrollment.