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In the DemoA show about why stories about groups matter. Author: Adam Pierno and Farrah Bostic
A show about the stories that get told about groups, how those stories got made, what we think those stories get wrong. And why it matters. Your hosts, Farrah Bostic and Adam Pierno look at the data behind the narrative. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Government, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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BEST OF: Why We Do This
Episode 20
Thursday, 26 September, 2024
We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.This episode first aired June 13, 2024.We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for politicians and policy makers about who they want to serve or punish, and how they want to build their coalitions; and for journalists and commentators who can popularize and spread these narratives in ways that permeate the public consciousness. These things matter - they affect how we see ourselves in the world, and that affects how we behave... and that affects everything else.In this episode we get back to basics -- why we make this show, what we think the stakes are, and who we think should care.Mentioned ResourcesThe Fourth Turning: An American Prophecy by Neil Howe and William StraussBacklash: The Undeclared War Against American Women by Susan Faludi: "The 67-Hour Rule" by Derek Thompson in The AtlanticGenerations by Jean TwengeYour HostsFarrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of Specific Branding and Research, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at adampierno.com and find Adam on LinkedIn.Stay ConnectedWebsite: inthedemopodcast.comLinkedIn: In the Demo PodcastNewsletter: inthedemo.substack.com Hosted on Acast. See acast.com/privacy for more information.
