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Beauty and the BizAuthor: Catherine Maley, MBA
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Can Answer Your Phones, But Should It? — Catherine Maley, MBA (Ep. 388)
Episode 388
Friday, 13 November, 2026
📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Specifically, hear the AI phone call demo and three ways surgeons can use AI without sacrificing patient trust. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Catherine Maley, MBA, in her 2026 Global Aesthetics Conference, explains how AI can answer your phones, but challenges if AI should even do it. Ultimately, if a prospective cosmetic surgery patient calls your office, you must consider why a robot should immediately answer. Indeed, I raised this exact question at the Global Aesthetics Conference in Miami. Admittedly, this week's "Beauty and the Biz" episode is different. Instead, I am sharing the audio from my live presentation, "AI Growth Tools for Plastic Surgery Practices." Namely, I focused on three opportunities: First, get discovered by understanding the sources AI tools use when patients search for surgeons in your area. Next, create smarter marketing by asking better questions, comparing your website with competitors, and turning one video into several pieces of content. Finally, save time by using technology for repetitive tasks without sacrificing the personal experience cosmetic patients expect. Additionally, I played a sample AI receptionist call. Surprisingly, the voices sounded real. Consequently, this raises a question worth debating. Therefore, just because AI can handle a conversation, should it? Moreover, you will hear practical examples and the prompts behind them. Furthermore, I share my perspective on keeping a real person involved. Now, listen to my talk, "AI Growth Tools for Plastic Surgeons." Also, I offer a free PDF called "5 Prompts Every Plastic Surgeon Should Have" at the end. P.S. AI helps more prospective patients discover your practice. However, what happens once they contact you? Indeed, more visibility will not solve the problem if your team fails to turn inquiries into booked surgeries. Fortunately, my Practice Performance Audit helps identify what is holding your practice back and where you can improve. Now, reserve your Practice Performance Audit here. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley
