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Beauty and the BizAuthor: Catherine Maley, MBA
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)
Episode 349
Friday, 13 February, 2026
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Built a Multi-Location Practice Without Losing Control Specifically, "Built a Multi-Location Practice Without Losing Control" podcast explains how practices grow without losing stability or profitability. Importantly, in this "Beauty and the Biz" episode, Dr. Johnny Franco shares how early infrastructure helped him scale safely. Additionally, he is a board-certified plastic surgeon in Austin, Texas. Moreover, he founded Austin Plastic Surgeon. Furthermore, he serves as clinical faculty at UT Dell Medical School. Indeed, this conversation focuses on real-world growth strategy rather than theory. Specifically, Dr. Franco discusses what happens inside expanding practices. Likewise, he explains how leadership decisions affect long-term control. Additionally, key discussion points include: Why adding locations is often harder than adding providers How missing SOPs create financial confusion and accountability gaps Why many practices delay building leadership and operations support How compensation structures influence ownership and culture The operational risk when everything funnels through one surgeon Importantly, one insight is simple. Namely, infrastructure works best when built early. Consequently, waiting often increases cost. Similarly, waiting usually increases complexity and stress. Overall, this episode reflects real operational experience. Specifically, it comes from a multi-location practice. Likewise, the practice includes multiple surgeons and diverse service lines. P.S. If your marketing relies heavily on discounts or ad spend, a Practice Growth Review can help identify stronger positioning options. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." 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