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REALLY Know Your CustomerAuthor: Betsy Westhafer and Tony Bodoh
Growing the company. Its the CEOs #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor.If youre in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you. Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships. Betsy Westhafer is a best selling author, speaker, and the CEO of The Congruity Group, a consultancy helping B2B C-Suites expand trusted customer relationships so they can ensure the future of their high-growth organizations. Through the deployment of executive-level Customer Advisory Boards, Betsy helps Congruity clients gain the critical insights they need to mitigate the risks associated with: client attrition and market share loss, ineffective strategies and business models, reputation damage from dissatisfied customers, industry disruption, misaligned business models, irrelevance in the market, and counterproductive organizational dynamics. Throughout her career, Betsy has led confidential C-Suite conversations around the world, including in the US, Europe, Latin America and the Middle East, diving into customer perception gaps, market trends, and innovation. She helps clients uncover insights into where customers need the Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt
Episode 57
Monday, 6 November, 2023
Lamees Butt joins Betsy and Tony on this episode to delve into the topics of digital transformation and the ever-evolving landscape of commerce. She shares her insights on the challenges faced during her journey, including the importance of failing fast and adapting, which eventually led her to the corporate world. Now a key player at Zoovu, an AI commerce platform, she focuses on connecting businesses with their customers, making it easier to find products in the vast digital market. Through real-life examples with industry giants like Vodafone, Dyson, and Bosch, she illustrates the complexities of the B2C sector and the inevitable changes coming in B2B transactions. Lamees sheds light on Zoovu's customer-centric approach, involving partnerships with top customers through Customer Advisory Boards, fostering a community where thought leadership and experiences are shared. This collaborative ecosystem of customers and partners is seen as pivotal to Zoovu's growth, proving that in the ever-changing world of digital commerce, strong partnerships and customer-centric strategies are the keys to success.Tune in and hear more from Lamees, Betsy and Tony on this episode.
