Wisdom by WESA

Exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who youve always wanted to talk to!

Author: Horse Radio Network

The Western & English Sales Association (WESA) provides the worlds largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who youve always wanted to talk to! Dont miss out on all the news for manufacturers and retailers of the Equine industry!
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Language: en

Genres: Business, Kids & Family, Marketing, Pets & Animals

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A Family’s Legacy in Crafting Western Heritage
Episode 164
Thursday, 15 January, 2026

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lane Mizrahi, CEO Sidran Inc.Instagram: https://www.instagram.com/cripplecreekapparel/Facebook: https://www.facebook.com/cripplecreekapparel/