Talent All-Stars

Author: ZipRecruiter

How exactly do high-performing talent, HR, and recruiting teams operate on a day-to-day basis? We find out through conversations with talent leaders at some of the world's most influential businesses.
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Language: en

Genres: Business, Careers, Management

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How Bimbo Bakeries USA Sells a Great Culture Before Candidates Are Even in the Door
Episode 72
Tuesday, 28 April, 2026

Most large companies don't build their recruiting function intentionally. It grows organically, gets patched when something breaks, and ends up inconsistent across teams and regions. Lori Vickery inherited exactly that situation when she joined Bimbo Bakeries USA in 2016, and spent the next decade fixing it. Today, as Director of Talent Attraction, she leads a full end-to-end recruiting function covering frontline bakers, delivery drivers, and merchandisers all the way up to the C-suite, across one of the largest baked goods companies in the country. In this episode of Talent All Stars, Lori walks through how she diagnosed what was broken, where she started, and how she built something that works at scale without losing the human element. You'll also hear: How eight and a half years managing a Starbucks store shaped everything about how she thinks about talent Why she stopped assuming hiring managers knew how to interview and what she built instead How she uses data to bring senior leaders along before pitching any new process Why she measures quality of hire in years, not days Connect with Lori: https://www.linkedin.com/in/lori-thompson-vickery-cdr-2ab13051/ Learn more about Bimbo Bakeries USA: www.bimbobakeriesusa.com Connect with us: 💻 All Episodes: TalentAllStars.com 💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/ 💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/ 📸 Instagram: https://www.instagram.com/ziprecruiter 🎵TikTok: https://www.tiktok.com/@ziprecruiter Enjoyed this episode? We’d be grateful for a rating or review on your favorite podcast app.