Design Like You Mean It

Author: Gemini Creative Studio

Unapologetic conversations about branding, business, and being too bold for the beige world. Welcome to Own Your Too Much the podcast for women who refuse to shrink, dim, or play small. Hosted by Loren, brand strategist and founder of Gemini Creative Studio, this is where we talk about building brands that demand attention, pricing like you mean it, and owning the parts of yourself the world calls "too much." No toxic positivity. No hustle culture BS. No watering yourself down to fit in. Just real, unfiltered conversations about what it takes to build a business that's unapologetically YOU.
Be a guest on this podcast

Language: en-us

Genres: Arts, Design

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

88 - Playing it Safe is Killing your Brand
Episode 88
Tuesday, 26 May, 2026

There's a word we've been using wrong. And it's been costing us.Professional. We've confused it with palatable. With inoffensive. With content so carefully neutral it could've been written by a committee of people who've never met you — and an audience that scrolls right past because nothing in it feels like it came from a living person.A recent Rolling Stone piece put a number on what I've been saying for years: 73% of people say their trust in a brand increases when it authentically reflects culture. Nearly three quarters of your potential clients are actively looking for something real. And most personal brands are out there publishing content so sanitised it's become invisible.In this episode, I'm using that article as a jumping-off point — and then I'm going somewhere the article doesn't.We're talking about the pattern that plays out slowly and invisibly when a founder trades her real voice for a market-safe version of it. The difference between voice clarity and performed authenticity — and why one converts and the other doesn't. The moment I stopped filtering myself and what actually changed when I did. And three specific, practical moves you can make this week to start building something that sounds like you and no one else.Because the only personal brand that can't be copied is the one that actually sounds like you.This one's for the woman who's been hiding behind professionalism as a reason not to fully show up. We're dismantling that today.Article: https://www.rollingstone.com/culture-council/articles/why-playing-safe-is-killing-personal-brands-in-2026-1235560427/Challenge: https://geminicreativestudio.com.au/challengeYou can find more about Gemini CreativeOn Instagram: https://www.instagram.com/its.geminilorenWebsite: www.geminicreativestudio.com.auJoin the Own Too Much Challenge: https://geminicreativestudio.com.au/challengeWant to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!