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Cool Radio StoriesWinning strategies for small to Medium size radio markets Author: Cool Radio Streaming
A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned. There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood. Cool Radio Stories is just that cool radio stories from cool radio people. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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A Digital Solution That Pays
Episode 17
Sunday, 20 March, 2022
Are you looking for that digital solution that can bring more local accounts into your business while also making your station attractive to young sellers looking for a career in digital media?Scott Murray just might have a solution for you. Over a decade ago, Scott left his radio station management position to start his company after he realized the strength of concept for a program, he was running on the stations. Today, Scott's firm, Big Deals Media, provides over 100 markets with a simple to execute digital platform that raises the radio station's presence in a crowded digital playing field and brings solid monthly cash to a station's bottom lineHis coupon business may be old in concept; however, Scott has modernized the old radio auction concept into a contemporary money maker bringing $100,000s of new revenue and dozens of new accounts back to radio in small markets just like yours.Give a listen as Scott shares his Cool Radio Story about taking a great idea, improving its execution, and scaling it to be an easy plug and play option for stations across the country.You will also hear how Scott's company has transformed the fundraising power of your station. SHOW NOTESScott MurrayBIG DEALS MEDIA651-334-8015https://bigdealsmedia.com/Example of Beth Mann's Store:https://cadiz.bigdealsmedia.net/
