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The Apartment Department - A Podcast for Multifamily MarketersAuthor: Chris Johnson & Anne Baum
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization. We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department! Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Shift from Reactive Marketing to Performance Partner with Justin Godwin
Tuesday, 14 April, 2026
Send us Fan MailMarketing and operations are aligned around the same goal: stronger performance across the portfolio. In practice, that alignment often takes shape through reactive and responsive workflows.In this episode, Justin Godwin, Director of Marketing Strategy and Innovation at Cushman & Wakefield, breaks down what it actually takes to evolve that dynamic at scale.From restructuring a lean marketing team supporting hundreds of properties to redefining marketing as an extension of the leasing function, this conversation gets into the operational reality behind making marketing more proactive, not just responsive.We talk about how marketing teams operate in response to requests, what it takes to shift that dynamic, and how trust evolves when marketing starts showing up with data, recommendations, and a point of view instead of waiting for direction.The core shift is moving marketing from reactive execution to proactive performance support.This is a conversation about systems, communication, and what changes when marketing is structured to drive outcomes, not just respond to them.Flamingo - Resident Retention App400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.
