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The Apartment Department - A Podcast for Multifamily MarketersAuthor: Chris Johnson & Anne Baum
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization. We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department! Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Renters Decide Before They Tour: The New Reality of Multifamily Marketing
Episode 6
Tuesday, 3 February, 2026
In this episode of The Apartment Department, Anne and Chris sit down with D.D. Cobb, Regional Director at Apartments.com, to unpack how the apartment search has fundamentally changed.Today’s renters are making decisions long before they ever tour a property. Powered by AI, mobile-first search, and radically different expectations around transparency, the traditional prospect journey is being replaced by a digital-first experience where research happens early and intent forms fast.D.D. shares what this shift means for multifamily marketers, including why lead volume is becoming a less reliable metric, how exposure and engagement better reflect influence, and what operators need to understand about fee transparency, mobile optimization, and visual content. The conversation also grounds the future of marketing in a simple truth: even as technology evolves, fundamentals like comfort, air conditioning, and pet-friendly living still matter.Flamingo - Resident Retention App400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention. Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.
