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The Apartment Department - A Podcast for Multifamily MarketersAuthor: Chris Johnson & Anne Baum
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization. We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department! Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Stop Marketing in a Silo: Bridging Strategy and Site Teams
Episode 8
Tuesday, 3 March, 2026
Marketing cannot operate in a silo. When strategy lives in one department and execution lives in another, performance breaks down.In this episode, Paul McClain, founder of AiinaT Brand Solutions, joins us to share how he helps bridge the gap between marketing strategy and site teams. From digital audits and attribution conversations to middle funnel exposure and renter behavior shifts, Paul breaks down what happens when marketing fluency extends beyond the corporate office.This conversation is not about adding more to a site team’s plate. It is about creating alignment. When teams understand the why behind the work, collaboration improves and results compound.If you are thinking about performance as a shared responsibility, not a departmental function, this episode will challenge and inspire you.Flamingo - Resident Retention App400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.
