Why You Hate Sales

Author: Justine Beauregard

You love what you do but hate having to sell it. Why You Hate Sales isnt here to convince you that sales is easy, fun, or something to love. Its about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregarda long-time entrepreneur whos helped her clients generate millions more in sales without the ickthis show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and lets shift how you sell for good.
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Language: en-us

Genres: Business, Entrepreneurship

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Braver Messaging Is Your Unlock to More Sales | Episode 31
Episode 31
Monday, 16 February, 2026

Most entrepreneurs don’t have a messaging problem.They get results and are more than qualified, but they’re still crippled by the thought of being judged. So, they sand down their truth until it sounds like everyone else.On this episode of Why You Hate Sales, I’m calling out the quiet habit that’s killing conversions for the “good ones” with soft, careful, watered-down language that protects other people’s feelings…while sabotaging your ability to get paid.In this episode, you’ll learn:How “humble” messaging quietly turns into white noiseTiny words that dilute your authority in an instantThe difference between arrogance and honestyIf you’ve been holding back online, second-guessing bold claims you can back up, or trying to sound “safe” so you won’t be misunderstood, this is where to start.This episode will help you start speaking like the leader buyers want to pay.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!