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Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueLooking to sell on repeat? Youve come to the right place. Welcome to the Subscription Prescription Podcast where youll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your... Author: Subscription Doc
Looking to sell on repeat? Youve come to the right place. Welcome to the Subscription Prescription Podcast where youll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, its important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today! Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Use Discounts, Gifts, and Promotions Without Killing Your LTV
Tuesday, 13 January, 2026
In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:When discounts work—and when they actually hurt your LTVHow to use gifts to drive value without overspendingSmarter ways to run promotions that don't trigger churnWhether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.comConnect with me on LinkedIn: https://www.linkedin.com/in/matthewholman
