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Small Business PRAuthor: Gloria Chou
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Press Releases for Small Business: How Product Brands Get Media Coverage + SEO
Monday, 22 December, 2025
In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong.Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotten media pickups and national coverage. In this episode, she shares the exact formula she uses to make press releases concise, compelling, and impossible to ignore, even if you're competing in a saturated market.The 3 Things All Winning Press Releases Have in Common1. They're Specific Around One Time-Sensitive Event🎯 Focus on ONE announcement, not 12 months of updates 🎯 Establish why it's important enough to warrant a press release 🎯 Show what's unique about your approach—not just that you're the only one doing itYour headline should state what you're announcing. Your subheadline should explain how it works.2. They're No Longer Than 4–6 Paragraphs📝 Journalists give your press release 30 seconds max 📝 Shorter is more attention-grabbing 📝 Mastering concise messaging shows you understand relevanceGloria's rule: If you had 10 seconds in an elevator with Oprah, what would you say? That's your press release.3. They're Used as Conversation Starters—Not the Final Article💬 The press release is a tool to get journalists interested 💬 It's your leverage to offer an exclusive before going public 💬 The goal is to get on the phone for deeper coverageHere's the secret: Don't post your press release publicly right away. Give yourself a few weeks to pitch exclusives, then post publicly. Even after posting, you can still get media pickups weeks or months later.Key Takeaways from This EpisodePress releases should be 4–6 paragraphs max—journalists give you 30 seconds Focus on ONE specific announcement, not your entire business history Don't post publicly right away—shop it to journalists as an exclusive first Your headline states what you're announcing; your subheadline explains how Skip the fluff in your CEO quote—explain the gap you saw and why you're offering a better way Press releases are conversation starters that lead to interviews and deeper coverage Once one journalist covers you, they'll come back for more—it's a domino effectFinal ThoughtsPress releases aren't just for big companies—they're one of the most accessible tools small business founders have to build credibility and start media conversations. The key is keeping them specific, concise, and strategic, and using them as leverage to start real relationships with journalists. Once one journalist covers you, there's no limit. They'll come back for more quotes and features because you've proven you're a great communicator. That one domino knocks down so many others.Resources Mentioned:Get the AI Visibility + PR TrainingGet Found on AI SearchJoin the Small Biz PR Pros Facebook GroupDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941
