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SCORRCASTAuthor: SCORR Marketing
Inside Life Science MarketingSCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/ Language: en-us Genres: Business, Life Sciences, Marketing, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Change | Why Great Marketing Endures Even as Technology Evolves
Episode 64
Friday, 22 August, 2025
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
