Ad Age Insider

Author: Ad Age

Weekly crash course on the stories, trends and innovations shaping advertising, marketing and media.
Be a guest on this podcast

Language: en

Genres: Business News, News, Tech News

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030
Friday, 3 October, 2025

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies of record and transformation of capabilities, plus what industry leaders need to know to start strategizing now. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age’s Future of Advertising 2030 package ~Inside the 2030 ad agency ~2030 readiness checklist ~How to incorporate AI into your work ~The future of social media and influencer ~How AI is changing the RFP process