The Leveraged Practice Podcast

Author: Stephanie Clairmont

As a health practitioner, you have the power to significantly change lives, prevent disease, heal the body, and support people in their quest for happiness and health. This podcast is dedicated to helping you leverage your knowledge, training and practical experience to make a bigger impact on the world. You'll get quick tips, insightful interviews and actionable strategies so you can get your program out into the world to change more lives and grow your practice.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Ep. 298 The Ordinary Business with Jess Freeman
Episode 298
Monday, 13 October, 2025

A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online "seven-figure in seven minutes" online business model. What You'll Learn The Case for the "Ordinary" Business Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics. The hidden math behind big revenue screenshots (and how ad & team spend change the story). Market Shifts You Should Actually Act On How buyers' trust and attention have changed since 2020 and what that means for your funnel. Why specific > generic: niche offers that solve one clear problem are outperforming broad "everything" courses. Designing for Your Life, Not the Algorithm Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support). Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar. Learn More The Ordinary Business (virtual summit & community) at theordinarybusiness.com Jess on Instagram: @jesscreatives OR @theordinarybusiness About Jess Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.