Coffee + Commerce

Author: fabric Commerce

Coffee Commerce is a show that features commerce experts and their opinions about e-commerce and the future of retail. Episodes include commentary on trending news in digital commerce and retail.
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Language: en

Genres: Business, Marketing

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How to Plan a Successful E-Commerce Holiday
Friday, 9 September, 2022

The holidays is hands down the most profitable time of the year retailers. During the 2021 holiday season, U.S. shoppers alone spent more than $878 billion, with roughly $211 billion of that coming from online sales. However, for many e-commerce operators, keeping up with the increasing demand of customers in the midst of economic uncertainty can also be challenging during the holidays. In this episode of Coffee + Commerce, hear fabric’s own veteran retailers Prakash Muppirala, Head of Developer Platform and Experience, and Stacy Saal, Chief Operating Officer, share how retailers can turn the challenges of the holiday season into opportunities by delivering differentiated shopping and fulfillment experiences to their customers. They’ll share actionable best practices and success stories from their former roles as retailers.